Pop CD covers are usually very bright and colourful, as shown on this U2 Pop cover. By using four different colours on one cover, its procuder is trying to meet different criteria's of what appeals to different people and their tastes. They also to do this in the hope that it will stand out against the other Cd's on a shelf in a shop and that the different colours will grab the eyes and attention of potential purchasers.
They also usually have the face of the artist on it, so it can be easily identified in shops before purchase, and then at home when lying around the house. An example is this American Idol CD Cover, as it has a head shot of each of the different singers on it.
'Pop' music is stereotypically targeted at a younger audience, but each different artist has a different consumer. Even from first glance, its blatant that this 'Kelly Clarkson' CD is targeted at girls in the age range of 10-16.
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