Adversiting of Cd's

Singles and albums can be advertised to public audiences in numerous ways, each different but equally eye catching and individual.

Radio advertising is a fast becoming a method of advertising products, however the sales person has to take a lot of different factors into consideration before they can air their advert.

1. They have to choose the time of day they want their advert to be on air; different people listen to the radio at different times of day e.g. a housewife might listen while doing housework during the day whereas a business man may listen either early in the morning when driving to work or driving home in the early evening afterwards. Their target audience differentiates the time that the company will choose to have it aired.
2. The radio station they are going to use is another important factor because again different people listen to different stations, depending on their personal tastes.
3. Another aspect the selling company has to take into consideration is the length that their advert will be. A typical radio advert lasts between 10-30 seconds and in that time the seller has to capture the attention of potential customers and market their product in a way that will appeal to the listeners. The cost of radio adverts depends a lot on the time of the advert itself.
4. The final main factor of radio advertising is the frequency of the advertising. Companies generally want their advert to be repeated a lot of times during their selected time-slot of the day in the hopes to constantly remind the stations listeners of what they have to offer. Repetition of the advert eventually drills it into the listeners heads and this is what the company wants as it means they are more likely to connect the advert with the product when they see the product in shops.

Advertising on television is also another way of promoting a Cd to the wider world. Most households own at least one television, some have even more and a lot of people watch soaps and other programs on at specific times each day. Promoters aim to buy advertisment slots around the programs that they think their target audiences would watch. A mere 30 second advert can cost up to £1,500 which is considered an extremly resonable amount to date.

Internet adverts have become one of the most popular forms of advertisement, simply due to the fact that so many people in this day and age use the internet regularly on a day to day basis.

Magazine adverts are another way to advertise newly released Cd's, although they aren't considered to be the most effective way. A half page advert in the music magazine 'Q' costs a staggering £4,578, whilst the page outside the back cover of the same magazine costs a phenomenal £11,902. It's no wonder that magazines make such a large profit, if every product that is advertised is added up it quickly becomes apparent that much over £100,00 is made from every edition published.