Ready To Begin Filming

We are now completely up to date with everything that needs to of been completed and are ready to begin filming our video. We will start this as soon as we come back to school after the half term break, and are both really excited about the prospect of filming.

Planning Props and Costumes

For our music video, we will need certain props and different costumes for different people.
All together, we will have 23 different people in our music video.

I will go through each character, list their costume and the props they will need.

1. Robyn - Dress & Heels - Hair dryer, make-up, hairbrush.
2. Rob - Smart jeans, Polo shirt and CLEAN shoes - Weights
3. Koko - Basketball shorts + shirt & High-tops - Basketball
4. Ali Baxter - Trackies, Polo shirt & Trainers
5. Cristina - Sweatpants, Vest top, Jacket & High-tops - Cap
6. Lisa - Black leggings, Black vest top, Black socks - Black paint
7. Kim - White leggings, White vest top, White socks - White paint
8. Vidur - Casual
9. Ahmed - Casual
10. Simon - Casual
11. Jamie - Casual
12. Imogen - Casual
13. Dolphin - Casual
14. Corrina - Casual
15. Cat - Casual
16. Phoebe - Casual
17. Mikey - Casual
18. Henri - Casual
19. Lauren - Casual
20. Tom - Casual
21. Doug - Casual
22. Millie - Casual
23. Callum P - Casual

EXTRA THINGS WE WILL NEED :
-Floor lighting for dancing scenes
-White Backdrop
-Black Backdrop

More Audience Research

To expand the knowledge I have of perspective audiences in real-life situations, I looked at the Channel 4 website, who actually give realistic facts and figures about the public and what kind of thing they want to see in music videos and on T.V.

This was a very good taster of what kind of audience we would most likely be targeting.

Here is a screenshot of a page on the 4Music page, which was extremely helpful to the research and also to give us more of an idea of what we wanted to do and focus on whilst completing our task.

Make-up Tests

In regards to the make up of the two main girl characters who will be respresenting two different styles, Cristina and Robyn, I have managed to do two little make-up tests.

For Cristina's street style, I felt that a more smokey, dark coloured effect on her eyes would be most effective.
Looking at different picture on the internet and from fashion magazines, this is the look we desired, and the look we ended up with.

For Robyn's make up however, we decided to go for a more girly 'Barbie' kind of look with lots of pinks and more subtle colours which definately help to enhance the girly style even just within the make up.

Here were some inspirations from the newest MAC collection, which is called 'Barbie loves MAC'.

      



Andrew Goodwin's Theory

Andrew Goodwin has identified a number of key features which distinguish a music video as a form:

Voyeurism often plays a major part and is present in many music videos, especially in the treatment of females, but also in terms of systems of looking. Some examples are screens within screens, cameras, mirrors, etc.
He says that music videos are often constructed by the link between the visuals and the song plus the artist. Relationships are built between these in the video, and the close-ups of the artists gives them the representation and publicity they require. Voyeurism is used to increase the video’s attractiveness, particularly to males, whilst intertextuality is often employed in humorous videos.
Many of these features are present in all music videos, depending on the genre of the song and the aim of the record company/artist.

Music videos demonstrate genre characteristics:
Genres are complex and diverse in terms of music video related style, and iconography - Record companies will demand a lot of close-ups of the main artist or vocalist.
Black Eyed Peas are a pop and R’n’B band and therefore all of their videos contain the typical characteristics for a video of these genres. They generally contain lots of happy people and a clear storyline. We are going to replicate each of these different things as much as possible, without copying the original video.

Most pop videos have the same sorts of sounds; a ‘bouncy’ tune usually about love and although we are using a song with this stereotypical image we are changing the content to make contrary to what would be expected.

Another characteristic is a close-up shot of the artist singing into the camera with either things going on behind them or not, and we are going to do this in our video as we feel it is a necessity.

There is a relationship between lyrics and visuals:
There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
The lyrics in the song ‘I Gotta Feeling’ narrate the action of the song – during the line of the chorus ‘I gotta feeling that tonights gonna be a good night’ you see people either getting ready or dancing and smiling.

There is a relationship between music and visuals:
There is a relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.
For the rhythm of a music video to flow well it is necessary that the music and the visuals fit well together. When songs have a strong, fast beat throughout the editing is usually quick paced and the shots are of a short length.
This song has a fast beat throughout and therefore to fit with the upbeat music all of the shots are quickly edited together. This illustrates the light-hearted meaning the song is representing.

There is often intertextual reference:
There are likely to be intertextual references to other media texts, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewers/fans.
This video is not specifially referencing towards any particular music video, or film. However it is referencing to a common theme within many films and other songs based on being care free and happy.

 Here is a mind map I made about all of these different points

Risk Assessment

Before we began to film, it was essential to complete a Risk Assessment form to acknowledge the fact that there may be some potential hazards whilst filming our music video, and to keep us completely aware of the actions that would be undertaken if the events happened to occur.

Practice Painting!!

Kim and I have several ideas integrated into our music video and one of those is actually involving us. We are going to be dancers in our video and our idea was to have two complete contrasts.
Kim will be painted white, wearing all white clothing and will be dancing against a black background and I will do the complete opposite. Black body paint and clothing dancing against a white background.

To practise this, we went to the art department today and did a sample of paint on each of our arms to see what the effect would be.
We both really thought the outcome was interesting and different which was the look we were going for.

Here is a video that we made documenting our practise: