Conventions of CD Advertising

Our music video falls under the category of a pop video, and that genre has fairly stereotypical advertising qualities.

Pop CD covers are usually very bright and colourful, as shown on this U2 Pop cover. By using four different colours on one cover, its procuder is trying to meet different criteria's of what appeals to different people and their tastes. They also to do this in the hope that it will stand out against the other Cd's on a shelf in a shop and that the different colours will grab the eyes and attention of potential purchasers.

They also usually have the face of the artist on it, so it can be easily identified in shops before purchase, and then at home when lying around the house. An example is this American Idol CD Cover, as it has a head shot of each of the different singers on it.

'Pop' music is stereotypically targeted at a younger audience, but each different artist has a different consumer. Even from first glance, its blatant that this 'Kelly Clarkson' CD is targeted at girls in the age range of 10-16.



Final Cut

After recieving feedback from people in my class to make sure that the entire video had the upbeat continuity with fast editing throughout the film, I was able to put together the remaining parts of our video, trying to keep the continuity the same.

Here is the final cut, so far. Kim and I may decide that we would like to add certain effects to some of our clips but this is it for now.

Our Final Cut Changes

We decided not to include any split screen shots due to the fact that they were taking far too long to put together, and also since we are not professionals, it didn't look as effective as we had initially hoped for. We also didn't include the 5 different stereotypical characters; more along the lines of people just dancing and having fun. I hope you enjoy our finished product.

Flat Plan of our Digipack

This is our paper equivalent of a storyboard. Kim and I worked out the layout that we thought we wanted and we had to plan what we needed to do to create our very own digipack.

By using a template, this was our first design. We then had another look at it and decided we would re-do the piece to change some things that we weren't certain about.

TRY 1.

Looking at this first design, there were definitely some things we thought we could change to improve the look and quality of our Digipack.

TRY 2.

Rough Edit

We have nearly finished editing our music video, here is what we have done so far.

Rough Cut

We are about half way through editing so far. We are hopefully going to finish filming next week as there is a dance show in the drama department at the moment so we can't get in there to continue with that. There are lots of gaps as they are going to be filled with footage we still have to shoot.

Split Screen

Here is what I made when I was practising using different split screens.

Here are two screen shots to illustrate the editing I was doing