We spent this lesson experimenting with Stop-Motion, with an idea to intergrate this into our music video, in between the other clips that we have in mind to make it more interesting and keep the flow of the video fast paced.
Here are the practice photographs that we came up with:
Thursday, 30 September 2010
Tuesday, 28 September 2010
Production Institution
I think that our chosen song would be produced and aired by companies such as MTV and Top of the Pops. We need to ensure that our video matches the criteria of all other videos shown by these companies because if it is too controversial or explicit in any way then it would not be for public viewing.
MTV is based in New York City in America and was launched in 1981 at the time with the sole purpose of being a music channel that played the popular songs and music videos at that time. It is now a worldwide known name and while it still shows the top 40 music videos and songs it also has; reality TV shows, celebrity news, top stories, competitions and much more. To date there are 43 different countries that it can be viewed in, and when not possible it can always be accessed by the internet
Over the years MTV has changed its image numerous times to seem up to date with its viewers
MTV is based in New York City in America and was launched in 1981 at the time with the sole purpose of being a music channel that played the popular songs and music videos at that time. It is now a worldwide known name and while it still shows the top 40 music videos and songs it also has; reality TV shows, celebrity news, top stories, competitions and much more. To date there are 43 different countries that it can be viewed in, and when not possible it can always be accessed by the internet
Over the years MTV has changed its image numerous times to seem up to date with its viewers
This was the logo used in 1981 |
This is the logo as of 2010 |
Top of the Pops - also known as TOTP - was aired weekly on television from January 1964 to July 2006. It was the real reason for music videos becoming a necessity. It was cancelled in 2006 due to the fact that it wasn't being watched as much as it had been in the past due to newer up and coming music channels.
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| This was the logo from 1964–1971 |
Key Elements
Looking at our genre and the audience we are trying to attract, I have figured out and defined the key elements that we must include in our music video to make it a success when completed and also to comform to our expectations.
Our video must have:
[ ] Fast editing.
[ ] Different people/characters to add interest.
[ ] Different things going on at the same time.
[ ] Dancing.
[ ] A bit of a storyline
[ ] A video that matches the song.
[ ] Our interpretation of how the song should be portrayed.
Our video must have:
[ ] Fast editing.
[ ] Different people/characters to add interest.
[ ] Different things going on at the same time.
[ ] Dancing.
[ ] A bit of a storyline
[ ] A video that matches the song.
[ ] Our interpretation of how the song should be portrayed.
Mood Board
On our mood board I chose to include lots of colourful pictures because we want our video to be bright. I also decided to use pictures of people smiling and laughing because we want our video to be happy and for everyone to be smiling in it. I used the words 'Party' and 'Sound' due to the font of the writing in that we want ours to be something along the lines of them, and also because they are words that are associated with happiness. At the very bottom in the middle there is a picture that has lots of smaller pictures in it and I chose to use this because we want to use a number of shots like this in our video with different people in each, doing different things.
Key Shots
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I decided to use Missy Elliott's video - 'Get Ur freak On' as my video from the genre and I have found 9 key screen shots from it.
Here is my Board of Screenshots, from top row to bottom , Left to Right, I will explain why each shot was a 'Key Shot'.
I decided to use Missy Elliott's video - 'Get Ur freak On' as my video from the genre and I have found 9 key screen shots from it.
Here is my Board of Screenshots, from top row to bottom , Left to Right, I will explain why each shot was a 'Key Shot'.
1. This is at the beginning of the sequence, using still images and blending them into one another.
2. An shot of a dancer against a background. Ours will, however, be black.
3. One person saying the lyrics of the song.
4. Another person singing lyrics. We want this to be a variety of people. (Look at 8 & 9)
5. A dancing shot, again with a black background hopefully for our shots.
6. A variety of different peoples styles whilst sitting on a chair possibly getting ready?
7. A very good dance shot/
8. A up-close shot, head and shoulders. We want to get a huge variety of people doing this.
9. Maybe during the head shots, we can have different colours going on to make them more interesting and varied.
1) This is one of the first shots seen so it needs to be powerful and have a big impact
2) We want to use contrast in our video so we will be using a person in white on a black background and vice versa
3 & 4) They are singing into the camera - we are going to be using a lot of this
5) A shot that the person is dancing in - we're going to hopefully have a lot of these as well.
6) A mid shot in which we will have different people doing different things
7) The same as number 5
8 & 9) A close up with her singing into the camera and also a change in the mise en scene from previously in the video
Tuesday, 21 September 2010
Audience Research
I did some audience research on what peoples’ thoughts on music videos were.
I asked four questions to seven different people and got their individual opinions on each question. Hopefully this will help Kim and I to produce the best quality music video which will be appealing to a wide range of audiences.
Question 1
Why do you choose the music that you do?
- Because I like the sound.
- Because it appeals to me as a person.
- It is what I like.
- The music I listen to depends on the mood that I am in.
- I like music that matches my personality.
- I look for music that sounds interesting and that has interesting lyrics.
- I like bands because they play their own instruments.
Question 2
Do you think music videos make a difference?
- Sometimes.
- Sometimes, seeing as in some videos they edit the original version of the song to fit the video.
- Not necessarily in all music. In pop music it does make a difference because they have to be censored and edited for TV programs such as MTV.
- No, they don’t make a difference.
- Yes definitely.
- Yes they make a difference because they can capture your imagination.
- Yes, because they can express more.
Question 3
What attracts you to a music video?
- An intriguing storyline and some dancing!
- The music, obviously. The video must be clever, fast-paced and well filmed.
- It must be interesting.
- There must be a storyline to follow. For example, Basshunter’s songs all have a storyline and they use the same people in the videos. I like that.
- It depends on the genre what attracts me. But usually seeing the artist showing how they portray their emotions to that particular song.
- I like videos that have a comedic quality.
- I like seeing the artist singing in the video, and the video must relate to the theme.
Question 4
What puts you off of a music video?
- I hate it in hip-hop videos, when there are half naked women everywhere.
- When videos are boring and repetitive.
- When there is no point, no story. If there is going to be a story, it needs to be all the way through, there can’t be a halfway point. I don’t think it works.
- I hate it when the artist is just standing there singing, with no action involved.
- When the video doesn’t make sense. The video should definitely relate to the song.
- When there is too much dancing and repetition.
- When the video doesn’t make sense at all.
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