Case Study

Now that I have finally finished answering my Evaluation Questions, I am going to be focusing on preparing myself for answering the question on my Case Study in the exam.

My Evaluation - Kim Paxton

Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Below is my directors commentary

Question 2

How effective is the combination of your main product and ancillary texts?

Please click here to see my Prezi presentation for my Question 2

Question 3

What have you learned from your audience feedback?

From posting my music video on my facebook I have received lots of positive feedback from my friends, all of which has been very supportive. I have also received some constructive criticism on what could have been improved.

I have learnt that our video appeals mostly to teenage girls as they find the song 'I Gotta Feeling' to be catchy and a 'feel good song'. I think the video itself appeals most to them because dancing is what they like.

This is a video of feedback from members of my class.

Question 4

How did you use media technologies in the construction, research, planning and evaluation stages?

Below is my vlog answering the above question

My Evaluation - Lisa Mitchell

1) In what ways does your meida product use, develop or challange forms and conventions of real media products?





2) How effective is the combination of your main product and ancillary texts?

Looking at my main task and ancillary tasks, here is a Prezi presentation explaining how all three parts of my task fitted together and how effective I thought they were.
http://prezi.com/8lv70hqglzpy/evaluation-qs2/



3) What have you learned from your audience feedback?

I have filmed my class as an audience of my music video and have recieved feedback from them. This is what they said about my final product:

I also posted the clip on Youtube and Facebook and here are screenshots of the comments and feedback I recieved there.



4) How did you use media technologies in the construction and research planning and evaluation stages?

Ancillary Album Advert

Using the same themes and motifs from my digipack design, I have mocked up my own album advert which would typically be a print advert to help promote the album upon it's release. This also follows the same style of the HMV adverts I have seen.

Album Advert Research

For my digipack advert, I had to look into different types of adverts for CD's. The ones that appealed most to me were those in the HMV category.
HMV is a music store in the UK with hundreds of different branches throughout the UK. Their adverts are extremely attractive, colourful and most aesthetically pleasing in my opinion.
I wanted to create my own advert for my CD in this or a similar style.

Ancillary Digipack

I have researched other digipacks for Albums and have successfully been able to design my own digipack to accomodate our CD single. I have made a hard copy which is smaller than a CD size but the same sort of design.

I have also got the flat plan of the digipack here too.

Adversiting of Cd's

Singles and albums can be advertised to public audiences in numerous ways, each different but equally eye catching and individual.

Radio advertising is a fast becoming a method of advertising products, however the sales person has to take a lot of different factors into consideration before they can air their advert.

1. They have to choose the time of day they want their advert to be on air; different people listen to the radio at different times of day e.g. a housewife might listen while doing housework during the day whereas a business man may listen either early in the morning when driving to work or driving home in the early evening afterwards. Their target audience differentiates the time that the company will choose to have it aired.
2. The radio station they are going to use is another important factor because again different people listen to different stations, depending on their personal tastes.
3. Another aspect the selling company has to take into consideration is the length that their advert will be. A typical radio advert lasts between 10-30 seconds and in that time the seller has to capture the attention of potential customers and market their product in a way that will appeal to the listeners. The cost of radio adverts depends a lot on the time of the advert itself.
4. The final main factor of radio advertising is the frequency of the advertising. Companies generally want their advert to be repeated a lot of times during their selected time-slot of the day in the hopes to constantly remind the stations listeners of what they have to offer. Repetition of the advert eventually drills it into the listeners heads and this is what the company wants as it means they are more likely to connect the advert with the product when they see the product in shops.

Advertising on television is also another way of promoting a Cd to the wider world. Most households own at least one television, some have even more and a lot of people watch soaps and other programs on at specific times each day. Promoters aim to buy advertisment slots around the programs that they think their target audiences would watch. A mere 30 second advert can cost up to £1,500 which is considered an extremly resonable amount to date.

Internet adverts have become one of the most popular forms of advertisement, simply due to the fact that so many people in this day and age use the internet regularly on a day to day basis.

Magazine adverts are another way to advertise newly released Cd's, although they aren't considered to be the most effective way. A half page advert in the music magazine 'Q' costs a staggering £4,578, whilst the page outside the back cover of the same magazine costs a phenomenal £11,902. It's no wonder that magazines make such a large profit, if every product that is advertised is added up it quickly becomes apparent that much over £100,00 is made from every edition published.